These people are friends of the studio, so I had to give it my best shot! A big factor in this, this was a Christmas present. That went a bit like this - I come up with three options based on the inspo that was sent. And then any feedback came after the three comps were sent for the present reveal! The light blue is where we started and the rest were product after feedback was received.

Feedback came back with a broader net of inspiration. Logo was simplified, colors were refined, and type was carefully chosen. Result - a branding that stays close to the client's inspo, makes them stick out and flexible enough to evolve in the future. The final itiration are the ones with the Star and the Moon.